Summer of Education: A2P SMS’ Incessant Growth and How to Increase your Revenues by Managing Fraud: a Global and Regional Deep-dive
30 Jun 2020
Facilitator: Paul Flanagan and Frederick Van de Weghe, Araxxe
While the P2P SMS business is declining, A2P SMS is a booming market. It is currently valued at about $40 billion per year and growing at 10 to 15% annually, representing one of few pockets of market growth in the industry. This should be good news for operators worldwide, but there is a downside: Termination rates + cheap retail rates + lots of traffic = incentive for fraudsters!
This webinar will provide insights into A2P SMS bypass scenarios, how they impact operators and what to do about it.
Time: 11:00am Eastern/3:00pm GMT
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