With the advent of internet and mobile apps, customers now can not only buy services/goods in a retail stores, instead they can order these online from the comfort of their homes. With these multiple channels of customer data, all following their own different schemas, a centralized fraud system now faces a unique challenge of conforming this data to a standard schema and also relaying this data across different services. Facilitators: Paul Ireifej and Omar Mirza, AT&T

With the advent of internet and mobile apps, customers now can not only buy services/goods in a retail stores, instead they can order these online from the comfort of their homes. With these multiple channels of customer data, all following their own different schemas, a centralized fraud system now faces a unique challenge of conforming this data to a standard schema and also relaying this data across different services. As this data is not normalized, it makes this communication challenging, as it is expensive to manually transform data related to fraud rules/cases & forward it on to the next application. It is currently a manual process to define schema to conform. “Transformation as a Service” is a flexible dynamic capability of performing real-time transformation with ease. It utilizes user interface capability, and a real-time API, to transformation data from one system to another. It has a novel distribution mechanism: the service knows how to redistribute the transformed data to another target, such as different servers, different applications, and across different cloud environments. Our unique technology “Virtual Fields” allows complex data enrichment that is not found elsewhere which can do labelling, calculations, address normalizations, name standardization and much more, all of which can be configured dynamically and applied in real-time. Our novel UI Transformation Service / Engine that is designed to understand the ingress and egress of data. The service is capable of handling different formats / communication methods. The service works via communication out to REST service via API calls. The service has novel control mechanism; functionality is driven through UI, all controls to identify how to connect, what to connect to/from, all driven out of the UI capability. In our presentation we hope to delve deeper into the technology that fuels “Transformation as a Service”, illustrate some fraud related use cases and demonstrate how this technology can enhance fraud data communication from system to system and provide fraud systems with a robust platform and communication pipeline.”
Facilitators: Paul Ireifej and Omar Mirza, AT&T